Reaching Broad Audiences Through Dance

Image: One dancer lies beneath another in a wheelchair. We see the back of the dancer in the wheelchair. An audience watches them in a semicircle, some people seated and some standing. The audience and dancers are on the same level; there is no stage.At the Los Angeles-based dance company Infinite Flow, Founder and Artistic Director Marisa Hamamoto and her colleagues are seeking to change perceptions, build community, and educate leadership about disability and inclusion. But their approach is unique.

“We live a little more in the entertainment and business space,” says Hamamoto, whose company is just four years old, but already working with big-name partners like Facebook, Apple, and Red Bull. “Corporations have invited us to various events, and we get a lot of interest in presentations from colleges and schools. I’m also a social entrepreneur in addition to being an artist.  I geek out on thinking about systemic change and binge watch TED talks. Television, media, or digital, I have always believed in the power of media, and we live in an age where anyone has the power to be a medium.”

Infinite Flow tailors each event performance for that client’s goals. Sometimes that means a performance by the company along with a talk by Hamamoto, or sometimes a panel discussion featuring the company’s dancers. ““We complement and add to the diversity and inclusion conversation. By seeing and experiencing the beauty of inclusion through dance, attendees can believe in its power and potential,” says Hamamoto.

Image: a dancer in a wheelchair is shown from behind, leaning into a standing dancer. The standing dancer's arm is outstretched towards their partner.Audiences members watch in a semicircle, on the same level as the dancers. There is no elevated stage.Hamamoto diligently maintains Infinite Flow’s presence online, knowing the importance of good content on social media. “I grew up in a disciplined ballet and ballroom dance environment, so I expect my dancers to hold themselves up to the highest professional standards, even though we are part-time. And on the content side, I do value quality over quantity. The perfectionist in me has hindered putting out more content, but this next year, I’m hoping to publish more educational content,” she adds.   

Hamamoto says her goal is always for the company’s work to reach broad audiences, and through their event performances and business partnerships, Infinite Flow is achieving that goal.  She states, “I believe that we each have the ability to help create a more inclusive, accessible, and better world. I’m always asking myself, how can I include each person to be part of our movement?”

Learn more about Infinite Flow at http://www.infiniteflowdance.org, and follow them on Facebook and Instagram @InfiniteFlowDance or on YouTube.

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